About Us

We create adaptable, open ecommerce products that let our clients and partners respond quickly to changing market conditions and take advantage of new opportunities. At Ottemo, our clients have two major challenges: First, consumers are more demanding of e-commerce sites than ever before. Second, the challenges retailers face with legacy systems. Both IT and marketing departments need powerful, cutting-edge software tools to create an engaging customer experience. Ottemo meets these challenges with disruptive technology that helps retailers interact with consumers in innovative ways. We give them the power to rapidly innovate new ideas that help capture market share, increase brand loyalty and build sales.

Ottemo Executive Team

Gavin Smith
Gavin Smith
Co-founder & CEO
Gavin Smith
Co-founder & CEO

Gavin Co-founded Ottemo in 2013. Gavin is responsible for driving Ottemo's overall strategic vision and culture while overseeing all facets of the company's operations.

Prior to Ottemo, Gavin Co-founded two different e-commerce companies which started his transition into the e-commerce industry. Gavin's background includes developing and executing nationwide growth strategies, successfully negotiating the acquisition of key intellectual property, start-up fundraising and investing.

James Vastbinder
James Vastbinder
Co-founder & CTO
James Vastbinder
Co-founder & CTO

James Co-founded Ottemo in 2013. Mad scientist, architect, tester and lead tinkerer who posits trust and culture is the foundation upon which all great teams are built. James leads by example and at the end of the day, his primary goal is to get stuff done.

Mark Swanson
Mark Swanson
Chief Operating Officer
Mark Swanson
Chief Operating Officer

Mark brings over 30 years in all areas of operations management, with the last 18 years in eCommerce executive management forhomegrocer.com, onlineshoes.com,zumiez.com and julep.com.

Mark has co-designed warehouse and order management systems and has extensive experience with eCommerce platforms.

Lawrence Lerner
Board Advisor
Lawrence Lerner
Board Advisor

Lawrence I Lerner is a corporate entrepreneur with a keen eye for market relevance. If you’ve ever received a coupon at more than 31,000 Retailers, used Safeway’s ‘Just for U’ loyalty card, read the New York Times, made a Discover Card purchase or bought something from a campus bookstore, he's helped build products and services that have touched your life.

While successfully launching businesses on three continents, he's served as a hands-on technology leader at PricewaterhouseCoopers, a Venture Partner at Denny Hill Capital and Board Director at PNI Digital Media (now Staples). Mr. Lerner has over 25 years of focused Retail expertise helping to shape and build products for Costco, Wal-Mart, Follett Campus Stores, Dell eCommerce, HEB, Safeway, Debenhams, and many more retailers around the world. In addition he has strong hands on expertise in Business Operations, Enterprise Architecture, Payments and User Experience.

Ottemo
Stan Barer
Stan Barer
Board Advisor
Stan Barer
Board Advisor

Mr. Stanley H. Barer, also known as Stan, serves as Chairman Emeritus of Saltchuk Resources, Inc. Mr. Barer has an extensive career in public service, including Administrative Assistant to U.S. Senator W. G. Magnuson and a variety of positions with the U.S. Senate Committee on Commerce. He negotiated the establishment of reciprocal flag shipping services between the U.S. and the People's Republic of China. He serves as a Director of Saltchuk Resources, Inc. He served as a Director of The Commerce Bank of Washington, National Association. He is the recipient of numerous awards, including the Admiral of the Ocean Sea, the maritime industry's most prestigious recognition. He is a graduate of the University of Washington School of Law.

Careers

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