In the last 20 years many things have changed as the Internet has evolved and matured. In the past, visitors browsed using desktop computers, while in today’s multimedia-centric world, many visitors are using their phone or tablet devices. Where we once used simple web pages, we now have dynamic user-driven content. Simply storing and maintaining data has transformed into using Big Data and machine learning to drive a unique experience for each site visitor. When you have a large digital commerce budget, the available technology is endless; but for the Small and Medium Enterprise retailer, the options have changed little over the same timespan.
Our team has over 100 years combined experience in retail and commerce. When we analyzed the required feature set necessary for what we needed to do for our own business, we came to the realization there wasn't a solution on the market that mapped to our requirements. Most often the software that came closest to matching our needs was not even remotely affordable for the Small and Medium Retailer, let alone a fast-growing startup. Commerce is very complex, prohibitively expensive and many sites are not mobile responsive or too slow for today's savvy shopper.
We decided it was time for a change, and that change is Ottemo.
Ottemo is determined to democratize commerce by building the fastest, most scalable and complete unified commerce platform.